
I help food, beverage and wellness brands get where they want to be, from first sketch to the shelf. Thirty years with brands like Coca-Cola, Nike and Kraft Heinz, and you work with me directly.

Identity, packaging systems and the sell sheets buyers keep. Clear on shelf and consistent across every piece.

Shelf, POS, shippers and displays, designed to be built easily by the people who actually put them up in store.

Trade show booths, sampling kiosks and brand activations, from first sketch to the build on the floor.

Social campaigns and content that carry the brand into the feed, with the same craft as everything on shelf.

I started my career at a branding agency and have been building brands ever since. I was Head of Brand Design at GWP, built and ran the creative studio at TrojanOne, and most recently was Senior Creative at The Kitchen, Kraft Heinz's in-house B2B creative studio.
That mix means I think past the logo: how a brand reads on a crowded shelf, how a display gets built in a store at 7am, and how a booth draws people in at a busy show.
When you work with Laudadio Design, you work with me directly. When a project needs more hands, I bring in trusted specialists I've worked with for years.
Bring whatever's on your plate: a launch, a pack that isn't selling, a show coming up. I'll listen, share what I'd do, and you'll leave with something useful, whether we work together or not.
Pick a time that suits you. You'll get a Zoom link right away.